Marketing

The key to effective marketing in the travel, tourism and leisure sector is an appropriate strategy accompanied by detailed planning.

Strategy & Planning

MGA will provide insight to the market, identify customer segments and devise strategies that would include:

• Target markets – effective customer segmentation strategies and advice on which approach will deliver the highest margins and desired results.
• Marketing objectives –Devise an action plan that fulfills the potential from this market.
• Positioning – Differentiate your business from your competitors … and highlight those differences to the customer.
• Branding and corporate identity – Incorporate your branding in to all the elements of the marketing planning.
• Contact strategies - Effective ways to reach your key target audiences.
• Communications strategies – messages that the target audiences will notice and take action!

We will also come up with creative tactics to differentiate your company from the competition in a crowded marketplace whilst continuing to use proven marketing programs:

• Advertising – From media buying to execution, we can deliver targeted, creative and cost-effective advertising campaigns for your business.
• Direct marketing – Highly targeted direct marketing incorporating digital and/or print campaigns and sourcing the most appropriate target audiences and suitable databases.
• Design, print and creative services – The provision of high impact and cost effective solutions for brochures, flyers, point of sale material and newsletters.
• Promotions – whether you need to raise your profile or drive sales conversion, we can manage impact rich promotions from concept to final campaign launch and follow up.

Public Relations

Public Relations is one of the most cost-effective yet powerful ways to communicate your messages to your target audience.

• Planning - we can formulate creative and highly visual PR strategies to raise your profile and deliver key messages
• Press trips – we can source relevant media and organise all the logistics of a press trip for you
• Media events – from press conferences to media workshops, we can help you get your message directly to your target media
• Press releases - we can write and distribute press releases and media updates for your travel, tourism or leisure business